HOOPP Member Newsletter Creative

Responsive communications roll out with an illustrative approach.

Took a lead design roll in this seasonal communications roll out to HOOPP pension plan members, which included topics within corporate initiative, financial, and plan updates.

When putting together the imagery selects for this project, we went in a new illustrative direction that resonated with the members based off of key findings in analytics. This direction also created a cohesive look that aligned with the hoopp brand as we continue to introduce more illustration into our brand system.

This project involved further creative thinking as I worked collaboratively with the digital team to develop the various dimensions and illustrations for each responsive break point.