The Value of a Good Pension 2

The business case for good workplace retirement plans

Overview:

This research document explains the benefits of offering employees good workplace retirement plans from the lens of an employer. The design of this document and digital campaign brought forth the following challenges:

  • How do we display information cleanly and in a way that is easily digestible for the reader?

  • How we do create marketing that is engaging, dynamic, and will catch the eye of the reader?

  • How do we carry the branding of the document throughout the entire marketing campaign?

Type

Duration

Tools

Corporate Identity
Editorial Design
Information Design
Digital Marketing

4 months

Adobe InDesign
Adobe Photoshop
Adobe After Effects
Adobe Illustrator

Next

Reptilia Rebrand